Business Case Development: Is there a practical application?

See realism not just enthusiasm

No matter how advanced your technology is, the first step on the road to commercialisation is a clear and robust business case. In developing the business case, it’s crucial to put realism ahead of enthusiasm, as failure to do so can create a misleading picture of the commercial potential.

Ask the basic questions

The process of Business Case Development is designed to help you answer fundamental questions such as:

  • Does this technology make sense (does it have a practical application)?
  • Which are the key markets for this technology?
  • Who will be the most likely investors and the most suitable partners?
  • What new products could the technology give rise to?
  • How much more development is needed - and how can it be funded?

Focus on the business not the technology

In Business Case Development, the emphasis in on the business issues related to bringing the technology or product to market. The business case considers problems the technology or product solves that current solutions do not, how big the market is, how long until investors will see a return and the projected size of that return.

Investors tend to avoid single project ventures, preferring to invest in opportunities with the potential to generate a product portfolio. Therefore it’s important to assess a new technology as a platform with potential to create a range of products. In addition, we advise our clients to consider:

  • The potential business risks for investors and stakeholders;
  • Key markets and potential product portfolios;
  • The likelihood of competitors catching up in the short to medium term;
  • Potential weak links in the supply chain;
  • Realistic project milestones and the likely ‘burn-rate’ needed to reach them.
When the business case is built on a solid foundation, the next steps become a lot easier. The business plan is an obvious example, and is vital for attracting investors, venture capital or suitable partners.

Find out what our clients think, read our success stories or contact us about strengthening the Business Case for your technology or venture.

Client feedback

"Corelli did a good job of looking at the potential market and assessed whether the initial premise for the project was true. What she brought to the project was rigour - and that’s such a valuable thing."
Manager Science & Technology
Government Agency
9 Keys to a Successful
Investment Pitch