Diagnostics 1 Success Story

Solution: Commercial Opportunity Analysis 

Outline

Corelli assisted this Diagnostics Company with a voice of customer survey to assess the potential for market uptake of the client’s proprietary technology by industry end-users.

Our approach

Corelli tested the clients assumptions about industry uptake of the technology by preparing survey collaterals; interviewing potential end-users for their current work practices, views on the client's product, likelihood of uptake; surveying areas of application, perceived strengths and weaknesses of the client's product.

Value to client

Recommendations re likelihood of expected uptake; new areas of deployment of technology; assessment of end-user interest; identification of potential strategic partners; recommendations regarding product reconfiguration and path to market.

Outcomes for client

Client is now preparing to commercialise the product and to approach potential strategic alliance partners.

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Client feedback

"...Their value is the ability to conduct a critical review of the literature, and integrate it with an understanding of commerce and commercial drivers."
CEO
Diagnostics Company