Diagnostics 1 Success Story
Solution: Commercial Opportunity Analysis 
Outline
Corelli assisted this Diagnostics Company with a voice of customer survey to assess the potential for market uptake of the client’s proprietary technology by industry end-users.
Our approach
Corelli tested the clients assumptions about industry uptake of the technology by preparing survey collaterals; interviewing potential end-users for their current work practices, views on the client's product, likelihood of uptake; surveying areas of application, perceived strengths and weaknesses of the client's product.
Value to client
Recommendations re likelihood of expected uptake; new areas of deployment of technology; assessment of end-user interest; identification of potential strategic partners; recommendations regarding product reconfiguration and path to market.
Outcomes for client
Client is now preparing to commercialise the product and to approach potential strategic alliance partners.
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Client feedback
Diagnostics Company